Facebook is leading social media platform, introduced in 2004 the social media platforms leads with 1.7 billion active users in 2020. That not only makes Facbook a phenomenal place for people to connect with each other but also it’s huge platform for businesses to be promoted. The main reason for the success of Facebook is its ability to address many different aspects of life in a very appealing way – corresponding to the requirements and demands that human beings have on communication. Facebook’s multi-purpose service allows you to use it in a work related context, as a political tool, or just to find people that share your interests. Many companies have understood the potential of Facebook with its millions of active users, making it an ideal place for marketing.
There are 330 million monthly active users and 145 million daily active users on Twitter. 63 percent of all Twitter users worldwide are between 35 and 65. Founded in 2006 the micro-blogging site initially offered only text to be shared with limited number of characters, but as time passed now Twitter also allow it’s users to share images, videos, animations making it one of the reliable forum for marketing. If your business is related to entertainment, sports, politics, or marketing, you stand to earn tremendous engagement on Twitter. On Twitter, brands have an opportunity to craft and hone their voice – there’s room to be clever and personable in addition to informative and helpful.
LinkedIn is a social media platform that connects professionals of different fields from all around the world, making it the biggest platform for professionals from different industries and businesses to share their ideas, experiences, marketing strategies and anything related to business. Founded in 2003, LinkedIn is having 310 active users. It might not be the flashiest social media network, but there’s unlimited potential for connecting with an elite group of professionals who can make a difference for your business.
Although Instagram is newer social media platform yet it got the massive response from publics that within 10 years of it’s start it has made into top 5 social media platforms. Instagram is having more than 1 billion active users and in recent past it has became one of the leading platform marketing platforms for starters. Since introducing shoppable posts in 2018, the potential ROI for product-based businesses is higher than ever – not only can B2B’s connect with a massive audience, they can link the product information and sales straight from the ‘gram. If your target demographic is under 35, Instagram is a gold mine: 63% of users are between the ages of 18 to 34, with virtually even split between male and female users.
A video sharing platform, with lots of features that attracts the teenagers. SnapChat was founded in 2011 and it is having 360 active users. The most active users are Snapchat are 13-year-olds, and they’re spending upwards of 30 minutes a day on the app. Snapchat is a haven for user-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers.